Rob Owens is a multifaceted lifestyle influencer and entrepreneur, deeply passionate about various aspects of life including fatherhood, fitness, fashion, food, travel, and entrepreneurship. Born into a military family and the eldest of three boys, Rob's early exposure to travel has profoundly shaped his perspective and interests. He proudly holds the role of a father to a daughter and leads by example through his nonprofit organization, Dope Dads, which stands for "Doing Our Part Everyday." This initiative motivates men to excel as individuals, leaders, and fathers.

Rob's entrepreneurial journey includes co-founding the performance apparel brand Lasso, which he developed into a leading category before dedicating himself full-time to building his lifestyle brand. His commitment to his ventures is complemented by his role with the Georgia Tech’s Southeast MBDA Business Growth Hub, as a Technical Product Manager where he contributes to the growth of Socially and Economically Disadvantaged Individuals.

Additionally, Rob hosts a podcast that serves as a platform for discussing the challenges and triumphs of manhood and fatherhood, aiming to inspire men towards personal and professional growth. His life experiences, from luxury hotel stays to meaningful community interactions, enrich his content, making him a genuine and relatable.